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My Little Salesman
FREE Digital Edition!
Find heavy duty trucks and trailers in the free digital edition of My Little Salesman Truck & Trailer Catalog
My Little Salesman
FREE Digital Edition!
Find construction equipment in the free digital edition of My Little Salesman Heavy Equipment Catalog
My Little Salesman
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Our Print Catalogs:
Heavy Equipment
Truck & Trailer
General Staff  |  Jobs
About Us

FarmandAgEquipment.com is the latest addition to the family of MY LITTLE SALESMAN® products and services which are dedicated to bringing buyers and sellers together in the heavy equipment and trucking industries, and now in the farming and agricultural industries.


For more than 50 years, MY LITTLE SALESMAN has provided customers with innovative marketing programs and highly effective advertising solutions through print publications, online services, and digital editions. We are proud of where five decades of committed service and high-quality advertising solutions have brought us.


In 1958, the first copy of My Little Salesman Catalog was developed on the kitchen table of our founder, Dick Pierce. Following a period of rapid growth, we took the next step and split the single catalog into two separate publications, My Little Salesman Heavy Equipment Catalog and My Little Salesman Truck & Trailer Catalog.


Today, MLS Heavy Equipment Catalog and MLS Truck & Trailer Catalog are distributed monthly throughout the United States and Canada. In 2007, interactive digital editions of both catalogs were created and are now accessed online by industry professionals throughout the world.


In 1998, the company developed MyLittleSalesman.com, an active marketplace for dealers and individual sellers of heavy construction equipment and trucks as well as trailers, parts, and attachments. Over the past ten years, the site has become one of the premier destinations for equipment buyers and sellers around the world.


With FarmandAgEquipment.com, we look forward to providing that same level of unsurpassed service, including full-scale Web site development, inventory management solutions, online auction services, banner ad development, and email marketing capabilities.


Under the leadership of Dick’s son, Jason Pierce, MLS, Inc. continues to grow and develop cutting-edge solutions that bring buyers and sellers together in a dynamic and ever-changing marketplace.

Dick and Jason Pierce 1958 & 2008

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